health insurance innovations - 5

Critical Illness Coverage: Helping with Treatment Costs of Life-Changing Health Events and Illnesses

According to U.S. News and World Report, Americans spent $32.6 billion1 on oncology drugs and $11.1 billion1 on supportive care treatments for cancer in 2014.

And according to the CDC Foundation, over one million heart attacks and strokes each year in America significantly add to the more than $320 billion in healthcare costs2 each year linked to cardiovascular disease.

Prescription costs and other out-of-pocket costs related to accidents or non-critical illnesses can certainly impact your clients’ pockets, and costs related to critical illnesses can significantly impact their short-term and long-term financial wellbeing as well.

If your clients are concerned about the possibility that they may end up facing critical illnesses such as cancer, heart attack, or strokes as well as the ever-escalating costs related to such illnesses, you may want to discuss coverage options that can help them feel confident in their financial future in such unfortunate circumstances.

What value does CI coverage provide?

Depending on the specific plan, critical illness policies can pay benefits directly to your clients or their designees and can be used to pay:

  • Living expenses such as mortgage, rent, and car payments
  • Prescriptions
  • Copays and deductibles
  • Medical bills
  • Medical equipment and home modifications for recovery
  • Treatment-related travel expenses such as parking, pet boarding, food, fuel, and hotel stays
  • Non-covered experimental treatments

With CI offerings, your clients can:

  • Choose benefits amounts up to $50,000
  • Take advantage of little to no waiting period
  • Feel confident in knowing they will have additional financial help in the event that something happens

There’s no denying your clients’ financial exposure to the possibility of costly healthcare due to critical illnesses that come with long-standing out-of-pocket costs. With CI coverage, you may be able to help them feel more confident in the face of an uphill health and financial battle.

Learn more today by:

  1. “Oncologists Worry About Rising Costs of Cancer Treatment” from U.S. News & World Report
  2. “Heart Disease and Stroke Cost America Nearly $1 Billion a Day in Medical Costs, Lost Productivity” from CDC Foundation



Critical Illness Coverage: Helping with Treatment Costs of Life-Changing Health Events and Illnesses