From August 20-24 this year, the Centers for Disease Control’s Contact Lens Health Week highlights awareness about proper wear and care of contact lenses. This year’s message has a simple and direct message your clients need to hear: cover your butt and take care of your eyes.
According to the CDC, contact lenses are much like underwear: to avoid infections, your clients shouldn’t over-wear, they should avoid a sketchy pair, and they should carry a spare1. Sounds like common sense advice, right? When they have questions about their vision care needs, take the opportunity to remind them just how to put this advice to work1:
Advise your clients to avoid wearing contacts longer than their eye doctors instruct them to. Also, remind them to not sleep in them (unless their eye doctors say otherwise).
Avoid that sketchy pair
Remind your clients that when a contact comes out and they can’t disinfect it with fresh solution (never water or spit) right away that they should throw it out. Also, it’s important for them to remember to not buy contacts from costume shops or anywhere that doesn’t require a prescription.
Carry a spare pair (of glasses)
Recommend that your clients have a pair of glasses with them in case an unexpected late night or trip to the pool arises.
Many carriers are now packaging vision insurance – as well as dental insurance – with healthcare insurance because they recognize the value of providing a “well-rounded offering” that focuses on preventive care2. As an insurance professional, remind your clients that vision care and preventive care can be essential to their healthcare routine and they should consider having benefits in place to help them manage costs associated with care.
- Almost 90% of Americans with vision coverage will get an eye exam within the next 12 months
- Less than 70% without vision coverage will get an eye exam
- Almost 70% of those with coverage will also get new eyewear
- Less than 35% of those without vision coverage will get eyewear
- Vision care is linked to overall preventive and wellness care, but Americans only use preventive services at half the rate recommended by the CDC4.
Talk to your clients about their eye health and help the CDC increase awareness about healthy contact lens habits. Remind them that vision coverage can offer:
- Eye exam every 12 months
- Lenses every 24 months
- Frames every 24 months
- Contact lenses and fitting every 24 months
- Low copays for exams
- In-network savings
Are you ready to offer quality, affordable vision care to your clients?
Learn more today by:
- Calling 1.877.376.5831 and selecting option 3
- Emailing email@example.com
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1: “Contact Lenses are Like Underwear.” The Centers for Disease Control. https://www.cdc.gov/contactlenses/pdf/8-5×11-contact-lenses-underwear.pdf
2: “Popular vision benefits moving beyond commodity product label.” Employee Benefit Adviser. https://www.employeebenefitadviser.com/news/popular-vision-benefits-moving-beyond-commodity-product-label
3: “Evidence Links Vision Benefits to Healthy Vision Habits, NAVCP Reports.” Vision Monday. http://www.visionmonday.com/latest-news/article/evidence-links-vision-benefits-to-healthy-vision-habits-navcp-reports-1/
4: “Dental and vision trends focus on preventive care.” BenefitsPro. https://www.benefitspro.com/2018/06/11/dental-and-vision-trends-focus-on-preventive-healt/?slreturn=20180714110145