Talk to Your Clients and Offer Vision Coverage During Cataract Awareness Month

June is Cataract Awareness Month, and the nation’s leading eye health organization Prevent Blindness wants consumers to understand the risks of this leading cause of blindness worldwide1. The organization, which focuses on research and advocacy for vision health, estimates that over 30 million Americans who are age 40 and over will have cataracts by the year 20201.

The health of your clients’ vision is impacted by many factors, but you can help them protect it and expand your portfolio by enrolling them in affordable vision insurance.

Let’s look at a few risks and symptoms of cataracts, guidelines for when your clients should seek vision care, and connections between their vision and their overall health.


  • Intense heat or long-term exposure to UV rays from the sun
  • Smoking
  • Certain diseases, such as diabetes
  • Inflammation in the eye
  • Hereditary influences
  • Events before birth, such as German measles
  • Long-term steroid use
  • Severe long-term nearsightedness
  • Eye diseases

It’s important for your clients to remember that all age groups should manage their risk, as cataracts can affect all of us1.


  • Cloudy or blurred vision
  • Increasing difficulty with vision at night
  • Sensitivity to light and glare
  • Seeing halos around lights
  • Frequent changes in vision prescriptions
  • Fading or yellowing of colors
  • Need for brighter light for reading or other activities

Exam Frequency

If your clients notice any change in their vision, it’s a good idea to visit a doctor. An eyecare provider can diagnose a cataract with a thorough eye exam3.

The Centers for Disease Control and Prevention recommend consumers start proper vision care early in life and note that less than 15% of preschool children get an eye exam and less than 22% get a vision screening4. Prevent Blindness recommends those without symptoms who are5:

  • 20-39 years old get a comprehensive eye exam every 2-5 years depending on their risk factors
  • 40-64 years old get a comprehensive eye exam every 2-4 years depending on their risk factors
  • 65 years old and older get a comprehensive eye exam every 1-2 years depending on their risk factors

Vision Care and Overall Health

Taking steps to secure their healthy vision can also help your clients protect their overall health. As the windows to their health, their eyes can show healthcare providers symptoms of conditions such as diabetes, high blood pressure, autoimmune diseases, sexually transmitted diseases, and cancers6 according to the American Academy of Ophthalmology. Proper vision care can also protect your clients while they engage in everyday activities such as driving, playing sports, or using power tools and help ensure they are able to pursue the activities that interest them far into the future.

Your clients and their families are looking to you to help them ensure their vision is protected with regular access to eye care. Talk to your clients about just how valuable that access is for themselves and for their families. Grow your business while providing them with a trusted avenue to that care by offering vision insurance.

With vision coverage, your clients can choose plans that provide benefits for:

  • Eye exams every 12 months
  • Lenses every 24 months (this can include single vision, bifocal, and trifocal)
  • Frames every 24 months (this can include prescription sunglasses)
  • Contact lenses and fitting every 24 months
  • Low copays for exams
  • In-network savings
  • Individual and family coverage
  • Ease of provider access (this can include nationwide chains)

Vision insurance can offer your clients a laundry list of benefits that help them secure a healthier present and future. It can also offer you the opportunity to offer other affordable and valuable products that address healthcare needs your clients have. You may find that enrolling them in memberships to discount vision programs provides access to care and may be a better fit for their needs. These memberships may require your clients to pay out of pockets for some costs, but these costs may end up being lower thanks to the strength of participating provider networks.

Are you ready to round out your clients’ healthcare options by providing vision coverage in your portfolio?

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1: “June is Cataract Awareness Month.” Prevent Blindess.  https://www.preventblindness.org/june-cataract-awareness-month-0

2: “Cataracts: Symptoms and Causes.” Mayo Clinic.  https://www.mayoclinic.org/diseases-conditions/cataracts/symptoms-causes/syc-20353790

3: “What Are the Symptoms of Cataracts? When Should I Call the Doctor?” WebMD. https://www.webmd.com/eye-health/cataracts/symptoms-of-cataracts-when-to-call-the-doctor#1

4: “Keep an Eye on Your Vision Health.” Centers for Disease Control and Prevention. https://www.cdc.gov/features/healthyvision/index.html

5: “How Often Should I Have an Eye Exam?” Prevent Blindness.  https://www.preventblindness.org/how-often-should-i-have-eye-exam

6: “Your Eyes Could Be the Windows to Your Health.” American Academy of Ophthalmogy. https://www.aao.org/eye-health/tips-prevention/diagnosing-systemic-diseases-eye-exams


This blog is for informational purposes only and is not intended to make any product recommendations. Encourage your clients to review any product details, such as costs, limitations, exclusions, restrictions, and benefits prior to any purchasing decisions.

Health Insurance Innovations, Inc. is a leading developer and administrator of affordable, web-based individual health insurance plans and ancillary products. We help consumers address their health insurance needs by offering access to a number of products offered by various insurance carriers.

Talk to Your Clients and Offer Vision Coverage During Cataract Awareness Month